About Us
Since 1985
Founder’s Note
“RIDDI was born from a passion for beautiful craftsmanship and a desire to make thoughtfully designed jewellery accessible to modern customers. Every collection reflects our commitment to quality, trust, and timeless style. We are grateful to be part of our customers’ most cherished moments and celebrations.”
Our History
For over four decades, the Keswani family has been crafting clothing with passion, precision, and purpose. What began in 1980 as a family venture continues today with the same commitment to quality, authenticity, and personal service.
What We Do
RIDDI curates and offers premium jewellery designed for everyday elegance and special occasions. Our collections combine quality craftsmanship, timeless aesthetics, and contemporary style to create pieces that customers love wearing and gifting.
Why & How We Started
We believe clothing should be more than something you wear—it should tell your story. That’s why every garment is thoughtfully handcrafted, sustainably produced, and customized to reflect the individuality of its wearer.
Our Beliefs
Timeless Over Trends
While we embrace contemporary design, we believe true beauty lies in timeless pieces that remain relevant and cherished for years.
Integrity in Everything
From sourcing to service, we maintain ethical practices, clear communication, and a commitment to doing what is right.
Quality First
Every product should meet the highest standards of craftsmanship, durability, and design. We believe customers deserve products they can trust and treasure.
Continuous Innovation
We constantly evolve our collections, processes, and customer experience while staying true to the values that define our brand.
Customer Relationships
We value long-term relationships over short-term transactions. Every interaction is guided by transparency, honesty, and genuine care.
Our Team
Sunil Keswani
Sunil brings years of business experience, strategic vision, and a deep commitment to quality. His leadership helps ensure that every customer enjoys a seamless and trustworthy experience.
Kirti Keswani
Kirti oversees design inspiration, customer relationships, and brand values. Her attention to detail and passion for aesthetics shape the unique identity of RIDDI.
Aanya Keswani
Aanya represents the next generation of the brand, bringing fresh ideas, digital innovation, and contemporary perspectives while preserving the family’s commitment to excellence.